All About Animals &
Animal Talk Radio
Overview
Enhanced Images' received a call from Denver, CO, in 2002, requesting
our assistance in establishing an online presence for a talk radio show,
soon to be nationally syndicated. The challenge in creating a logo and
website for this emerging business was to accurately represent the show's
diverse range of interests, products, and associates, while stressing
it's message of animal advocacy.
Presenting a balanced visual platform for the exposure
of issues such as animal cruelty and healthcare options, vs. the often
funny, upbeat, loving message of pet "ownership", presented
Enhanced Images and Garden Plum Enterprises
with an opportunity to shine. We found the challenge enjoyable and educational,
and the site followed.
Business Specs
Radio Show host Andrea Floyd-Wilson offers a weekly talk radio show
on KLZ in Denver, and boasts over twenty years of experience, with a
degree in broadcast journalism. She and her husband, Shawn, had just
closed a 12 year business in breeding and boarding dogs, and decided
instead to offer their expertise and appreciation for the world of animals
to a wider audience.
The Logo
The message of the weekly radio show and related monthly
newsletter is in "The Voice of Those Who Cannot Speak". The
logo represents animal voices in fragments of conversation, using words
such as "truth", "faith", and "heart". The
logo was created using a number of original images, in Photoshop and PaintShop
Pro.
The resulting logo became the focal point of an
animation, which "opens" the site with the message "All
about Animals". Stories, memorials, an "Ani-MALL" offering
natural pet food products, and links to educational organizations also
have their places on the site.
Business Success
Since launching in late 2002, All About Animals has
experienced great success in bringing their caring message to a much wider
audience, and has been able to direct high traffic and interest to their
site, resulting in increased visibility, recognition, and a platform for
the sales of past shows, upcoming seminars, and the sponsorship of radio
programs.
Postscript
An additional product line of natural health products for humans using
no animal testing was recently added to this site. We wish All About
Animals continued growth and success.
